Case Studies

The Project

Summary

Waterways Ireland required an easily updateable, secure content management system allowing for an integrated approach. The Marketing and Communications team within Waterways Ireland needed to be able to maintain content for use across the organisation's e-portal, Intranet and Secure Intranet. Biznet Solutions' Concentric Content Management System enables Waterways Ireland to keep their visitors,trusted partners and staff up-to-date with dynamic,compelling content.

The Client

Waterways Ireland is a North/South implementation Body, established in 1999.Waterways Ireland is charged with the management, maintenance, development and restoration of the navigable waterways systems throughout the island of Ireland, principally for recreational purposes.

The Situation

The Waterways Ireland Corporate and Business Plan for 2005 -2007 set out the Promotion of increased use of waterways for recreational purposes as a corporate goal. In May 2005 Waterways Ireland embarked on an ambitious programme to provide a Communications Resource Programme to support the organisations Marketing & Promotion Strategy.

Biznet Solutions has developed a bespoke fully integrated Content Management System, which allows the Marketing and Communications team within Waterways Ireland to maintain content for use across the organisation's e-portal, Intranet and Secure Intranet.

Biznet Solutions has developed a bespoke fully integrated Content Management System, which allows the Marketing and Communications team within Waterways Ireland to maintain content for use across the organisation's e-portal, Intranet and Secure Intranet.

The Challenge

The required solution had to provide for:

• Publication of a variety of content types - Web pages, Contacts, Links, Events, Publications, FAQ's Mapping, Attractions, Features, Images
• Full multi-language capability
• The ability to add meta-data to support Search Engine Optimisation
• Interactive MappingInteractive Learning
• Proactive e-marketing via e-zines and e-postcards
• Permission based administration Integration of enterprise level Search Engine
• Secure Resilient Hosting
  

The Solution

The Waterways Ireland Content Management System uses the following Concentric Components

• User profiling
• Site Builder
• Document Manager
• Contacts Manager
• Links Manager
• News Manager
• Publications Manager
• Events Manager
• FAQ Manager
• e-zine Builder
• Survey Builder
• Search Integration (Verity Ultraseek)

Additional bespoke modules developed for Waterways Ireland include:

• Dynamic Regional Map Drilldowns
• Personalised e-postcards
• Interactive e-learning module
• The Business Benefits
• Reduced cost associated with managing content.
• Reduced training overhead
• Improved ability to react to the feedback and concerns of the target market
• Dynamic Multi-Language provision allowing additional languages to be added at a later stage
• Centralised content repository
• Bespoke regional tagging of content allowing site visitors to easily identify all related information for a particular Waterway.